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Whose Explainer Video Represents Your Product on YouTube?

55% of people use explainer video when making purchase decisions. And when consumers are learning about a new product they just purchased, they're three times more likely to watch a YouTube explainer video than open...

How the Technician Crisis Hurts Everyone (and How to Fix It)

Mass numbers of veteran techs are retiring and taking decades of tribal knowledge with them. What can you do about it?

Sustainable Manufacturing, Subaru, and the Business of Going Green

Sustainable manufacturing offers a model for positive environmental change, as Subaru and other OEMs blaze a trail toward 'going green'.

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