Showcase

AI, Explainer Videos, Innovation, Product Information, Service Information

Technical Writing, Effective Content and Leveraging the Benefits of AI

Technical writing occupies a central position in engineering, customer post-sale experience and service. Yet it's one area often overlooked as companies explore new ways to leverage AI and keep pace with their competitors.

AI, Explainer Videos, In-Vehicle Help, Product Information

In-Vehicle Assistance Meets Artificial Intelligence: An Interview with Laura McGowan, Part 1

In-vehicle assistance comes into its own with AVA, the Advanced Vehicle Assistant. Part One of an interview with Laura McGowan.

Product Development, Usability Testing

Usability Testing: What it is and Why it Matters

Usability testing identifies challenges in the product-end user relationship. Those findings, combined with strong design, UX best practices and good, old-fashioned human intuition, help resolve usability issues and improve the final product.