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Farm Equipment, Heavy Machinery, Product Information, Regulatory Compliance, Service Information

The Machinery Directive is Changing. Is your company ready?

Everybody loves business-as-usual, especially where corporate regulation is involved. But updates to the EU Machinery Directive bring significant policy changes to product information policies.

Customer Experience, Explainer Videos, Product Information

Whose Explainer Video Represents Your Product on YouTube?

55% of people use explainer video when making purchase decisions. And when consumers are learning about a new product they just purchased, they're three times more likely to watch a YouTube explainer video than open...