Counteracting the Technician Shortage
Building a strong information strategy is a critical concern for EV start-ups, but the task often seems overwhelming. Nick Horan's Information Strategy Checklist can help.
Everybody loves business-as-usual, especially where corporate regulation is involved. But updates to the EU Machinery Directive bring significant policy changes to product information policies.
55% of people use explainer video when making purchase decisions. And when consumers are learning about a new product they just purchased, they're three times more likely to watch a YouTube explainer video than open...
