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Category: Customer Experience

Explainer Video Production: An Interview with Video Producer Amy Simonelli, Part Two

Explainer video production gives manufacturers a way to counter consumer dissatisfaction in the marketplace, and of preventing that dissatisfaction before it occurs.

Top 5 Challenges Facing Electric Vehicle Manufacturers

Manufacturers should choose their information partners carefully. Finding a partner with the right expertise and experience will help bridge the gap between an electric vehicle and its owner or service technician.

Whose Explainer Video Represents Your Product on YouTube?

55% of people use explainer video when making purchase decisions. And when consumers are learning about a new product they just purchased, they're three times more likely to watch a YouTube explainer video than open...

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