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In-Vehicle Help

Case Study

PROJECT OVERVIEW:

DO NOT ADJUST YOUR TOUCHSCREEN

Tweddle’s In-Vehicle Help (IVH) brings an interactive, searchable, vin-specific concierge to the head unit’s infotainment touchscreen. FCA was the first OEM to make IVH a part of their onboard feature package. In terms of accessibility and intuitive usability, IVH marks a radical development in the world of Owner’s Information.

CHALLENGE:

AN AUTOMATIC MANUAL?

Good technical support builds a critical bond between driver, vehicle and OEM. Maintenance of this bond serves every party involved. While printed reference material will always be part of this equation, research indicates increasing demand for new Owner’s Information solutions.

The industry faces three questions:

  • What should these solutions look like?
  • How might they be executed?
  • And how can OEMs truly transform printed Owner’s Information for the digital age?

SOLUTION: HERE AND NOW

In-Vehicle Help—or IVH—responds to a full range of emergent consumer demands. It reimagines Owner’s Information as an immediate, expansive touchscreen experience within the vehicle cabin.

PROCESS: BUILDING IVH

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IVH is flexible and extendable. Intelligence downloads from the cloud to determine appearance, layout, user experience and content.

Each IVH iteration constitutes a unique client application.

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Tweddle’s design and technology teams create a new look, feel and user experience for each IVH client.

Tweddle created specific versions of the Vehicle User Guide to ensure alignment with FCA’s individual brand identities (Dodge, Chrysler, etc.).

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In all cases, IVH leverages pre-approved technical material from Tweddle’s content management system so no new authoring is required. This preserves content integrity and renders additional approvals unnecessary.

DELIVERABLES:

THAT’S USING YOUR HEAD UNIT

In Q4 2015, FCA unveiled the Vehicle User Guide, the first mass-market deployment of IVH and the first market use of interactive Owner’s Information on the in-vehicle touchscreen. It launched on Chrysler 300, Dodge Challenger and Dodge Charger. In Q1 2016, Tweddle extended IVH to support Chrysler Pacifica. It will roll out to other FCA vehicles in phases.

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In-Vehicle Help

Case Study

Project Overview

DO NOT ADJUST YOUR TOUCHSCREEN

Tweddle's In-Vehicle Help (IVH) brings an interactive, searchable, VIN-specific concierge to the head unit's infotainment touchscreen.

CHALLENGE:

AN AUTOMATIC MANUAL?

Good Owner's Information builds a critical bond between driver, vehicle, and OEM, but research indicates a growing demand for new Owner's Information solutions.


SOLUTION:

HERE AND NOW

In-Vehicle Help-or IVH- reimagines Owner's Information as a deep and immediate touchscreen experience within the vehicle cabin.

PROCESS: BUILDING IVH

In-Vehicle Help-or IVH- reimagines Owner's Information as a deep and immediate touchscreen experience.

DELIVERABLES:

THAT'S USING YOUR HEAD UNIT

In 2015 and 2016, FCA became the first OEM to make IVH a part of their onboard feature package.

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